Anheuser-Busch is taking steps to improve Bud Light‘s reputation among conservative consumers, who have recently expressed concerns over the brand’s partnership with a transgender influencer. To help achieve this goal, the beer giant has hired former Republican Senate staffers as part of their efforts to win back the loyalty of conservative drinkers. With this new strategy in motion, it remains to be seen how successful the company will be in repairing Bud Light‘s image crisis.
